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Still working with PayPal she’s contributed 4+ yrs. to both Merchant and Consumer initiatives, shaping digital campaign efforts. Courtney has been instrumental in mapping merchant user journeys, developing branded email templates, and creating a Figma-based marketing library. Her leadership extends to major go-to-market toolkits for initiatives.

Led a team in the development of a “For You” icon for Google, delivering impactful presentations to gain stakeholder alignment. Courtney designed a brand identity for Google’s Associate Product Marketing Manager program and developed collateral for Google’s collaboration with SXSW. She also spearheaded the redesign of the Ads on Air website.

Contributed her expertise to YouTube by developing a standardized email design system for streamlining communication and enhancing visual consistency. She supported brand initiatives aimed at engaging content creators and conceptualized responsive activation and upsell email campaigns to drive audience engagement.

Crafted engaging social media content strategies, including videos and posts, to boost audience engagement for HP. Developed storyboards, mood boards, and creative concepts, ensuring alignment with brand objectives. Managed end-to-end production, sourced props, talent, and locations while designing sets and directing shoots to deliver impactful visuals.

Spearheaded the design and launch of the high-impact "SO Kodak" campaign, prominently featured in Times Square, showcasing innovative branding strategies. Additionally, led an intensive Kodak brand immersion course at Ogilvy's Mexico City office, empowering the team with deep brand insights and strategic direction.

Collaborated on brainstorming and delivered compelling, winning concepts to Coca-Cola stakeholders, driving innovation for the Freestyle machine and elevating house brands like Smartwater and Vitaminwater with strategic, creative pitches that aligned with brand vision and market trends.